Every two weeks an indigenous language dies. And along with it, so do the sounds and music rooted in these cultures. Over 98% of sounds from native cultures have already been eradicated because of lack of media to record it. To help Gen-Z deepen their love for artists discovery, Spotify introduces a digital repository of lost sounds along with the ones near extinction – reconstructed and recommended by AI – based on the listening behaviours of microregions. By promoting these in personalised playlists and song transitions, we amplify native voices and help listeners’ streaming habits boost their survival and transmission.