What is it about
Demonstrating Gen Z that even the most mundane tasks can be showed off as relevant skills at job interviews
Credits
Art - Serhii Kostenko
Art - Madeline Nunlay
Copy - Dan Rozenblum
Awards
- D&AD Young Blood: Wood Pencil
The background information of the partnership campaign
OOH to inform Gen Z about the opportunity
Social Media executions down the funnel
Synchronization of eBay and LinkedIn in the seller profile
Showcasing all the experience on LinkedIn profiled through all the synchronization features of two apps
BACKSTAGE STORIES
The main challenge here was to think about how to attract Gen Z to sell more on eBay, the platform that does not seem like their favorite.
However, while we were killing the 57th idea that we had for the brief, we decided to procrastinate watching weird British documentaries. And in between treating ourselves with German Haribo and watching that random content on YouTube, that came to us - Gen Z can do what they like, which is selling second-hand stuff, and earning some points on their CV.